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Jurjen Balkema

Jurjen Balkema

Jurjen Balkema is an experienced business manager, instructor/trainer and coach, with proven excellent people management, communication and commercial skills, in a multi-national environment. 
  • Senior Manager with more than 25 years experience of Sales and Marketing 
  • Proven business and communication skills in multi-national environments 
  • Excellent track record in sales build-up, and management of sales organizations 
  • Experienced in creation and correction of sales strategies 
  • Successful in management and optimization of sales forces & distribution 
  • Passionate and dedicated to educate and empower sales people worldwide
  • SSI Dive Professional
  • Passionate photographer
People characterize me as; very driven, enthusiastic and energetic persevering person, team player/builder, exploring, motivating and focused on results.   
Capable of translating detailed technical knowledge into customer orientated benefits used in daily sales and marketing and applying innovative ideas into strategic sales  and markteting tactics. 
Successful experience with planning, preparation and introduction of new products and market approaches and building motivated teams
Professional history
Initially trained in clinical biochemistry, I began my sales career in 1989 with Pharmacia Biotech (now part of GE Healthcare). In the years that followed I held positions in sales and sales management, product management and regional marketing. In 2002, I moved on to apply my sales management and marketing skills to the challenge of building up a new businesses sales structure at Westburg BV. (a distributor for reagents, consumables and equipment in the biotech industry). Later my role evolved towards the development of marketing/business plans, becoming the commercial director of Westburg in 2008. 
In 2010 I started JUMOKA BV in order to offer my knowledge and experiences in sales, marketing, management, diving education and photography  as a service our customers. 
During my career I have built up a significant international business relations network.